‘What Apple Pay Means For E-Commerce Marketers’ – ‘Marketing Land’ Article
Jordan Elkind says, “What is common to McDonald’s, Whole Foods, Nike, Starwood, Groupon, and Uber? Answer: They are all launch partners of Apple Pay, Apple’s new mobile payment service for online and store-based retailers, announced a month ago and available to use as of earlier this week (October 20).
The new iPhone and iPad models – iPhone 6, iPad Air 2, and iPad Mini 3 – are the first devices embedding Apple Pay. These devices will enable consumers to pay with their phones or tablets online through the Touch ID interface using one’s fingerprint”.
Comments are closed.