Allison Howen says, “Search and social advertising are continuing to trend upward, as new Kenshoo data reveals an increase in investments and click-through rates in both of these advertising channels.

In fact, Kenshoo’s Search and Social Snapchat: Q3 2014 found that paid search generated 19 percent year-over-year (YoY) spending growth and a 23 percent YoY increase in click-through rates. Conversely, social ad spend on Facebook saw an increase of 81 percent YoY, while click-through rates on the social network grew by a whopping 148 percent YoY”.

Search and Social Advertising Continue to Thrive (INFOGRAPHIC)

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