‘Search and Social Advertising Continue to Thrive (INFOGRAPHIC)’ – ‘Website Magazine’ Article
Allison Howen says, “Search and social advertising are continuing to trend upward, as new Kenshoo data reveals an increase in investments and click-through rates in both of these advertising channels.
In fact, Kenshoo’s Search and Social Snapchat: Q3 2014 found that paid search generated 19 percent year-over-year (YoY) spending growth and a 23 percent YoY increase in click-through rates. Conversely, social ad spend on Facebook saw an increase of 81 percent YoY, while click-through rates on the social network grew by a whopping 148 percent YoY”.
MarketingProfs has published a new guide ‘A Better Way to Incentivize Customers’. The MarketingProfs team says, “Thinking about using rewards to incentivize your customers and employees? Then you’ll want to download this new guide from Tango Card. Inside, discover how companies are delighting recipients by letting them choose their own gifts and why it’s resulting […]
Search Engine Journal is hosting a webinar ‘Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media’ on Wednesday, March 1, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to find out why driving synergy between paid and organic search strategies is the key to boosting your performance this […]
A business niche is a specialized or focused area of a broader market that businesses can serve to differentiate themselves from the competition. Copyblogger contributor Sonia Simone has published an article featuring three models to choose the right niche for your online business. She says, “If you want your marketing to work, you have to […]
HubSpot has published ‘The Ultimate Guide to the Best Productivity Apps, Tools, and Software’ to help marketers best results. Kristen Baker says, “Check out this list of some of the year’s most popular apps, organized by category. And download a few to become the most efficient version of yourself. If you’re looking for the best […]
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