‘AdSense Text Ads On Mobile Devices Get New Treatment’ – ‘Marketing Land’ Article
Ginny Marvin says, “To make ads copy easier to read, Google is rejiggering how AdSense text ads display on mobile devices.
In the new look, shown above, the headline (in blue) and description are bigger than in former iterations. That’s a good thing for users, no doubt.
The next step Google’s taken here in the name of a “more interactive experience” is a bit odd. Now a swipe or click on the dot will show the advertiser’s . . . display URL. It seems unlikely users are going to feel a sense of gratification or satisfaction at that reveal for the effort it took to swipe. Presumably Google has seen the feature improve click-through rates, though”.
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