Dan Kraus says, “Notice I didn’t say new customers. Or prospects. Closed business – people that actually pay you money for your products or services – should have the biggest impact on your go-forward marketing. However, there are lots of caveats to this.

When you are early in your business, before your business model finally gels, any customer that pays you is a good customer.

This is one of the most treacherous times and one of the best times to let your closed customers influence your marketing strategy. But (and it’s a big but) you have to be careful in the questions you ask and the way that you listen to the answers”.

How Closed Customers Can Help Inform Your Marketing Strategy


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