Dan Kraus says, “Notice I didn’t say new customers. Or prospects. Closed business – people that actually pay you money for your products or services – should have the biggest impact on your go-forward marketing. However, there are lots of caveats to this.

When you are early in your business, before your business model finally gels, any customer that pays you is a good customer.

This is one of the most treacherous times and one of the best times to let your closed customers influence your marketing strategy. But (and it’s a big but) you have to be careful in the questions you ask and the way that you listen to the answers”.

How Closed Customers Can Help Inform Your Marketing Strategy

HubSpot

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