Greg Sterling says, “In another blow to Google’s privacy policy in Europe, the German data-protection regulator Johannes Caspar is ordering the company to change and limit how it uses data from its various online properties. Google’s consolidated privacy policy has faced heavy criticism by European privacy officials since its debut two years ago.

There’s a Europe-wide effort going on to limit Google’s ability to use data without offering explicit disclosures and opt-out opportunities for individuals. The proposed changes would alter Google’s ability to collect and draw upon audience data for personalization and ad targeting in Europe and even potentially affect use of Google Analytics”.

German Regulator Orders Google To Make Privacy Changes

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