Ashwin Ramesh says, “As a local business owner, Facebook should be a key part of your promotion strategy. But there are definitely ways to get it wrong; before we go into how to build your Facebook fanbase, let’s discuss one of the most common Like-building mistakes: buying Facebook Likes.

In a nutshell: not every action on Facebook is shown to everyone. EdgeRank determines how many people actually see your activity on their News Feeds; this is based on engagement.

So suppose you have 50 organic likes and you bought 50 likes – anything you share on the page will only show up to a percentage of those people“.

How Your Local Business Can Get More Facebook Likes

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