Helen A. S. Popkin says, “In an ever-escalating battle to own the Internet, Facebook is going after Google’s digital advertising empire, using your personal information as ammunition.

Atlas, the ad-serving platform Facebook purchased from Microsoft in 2013, will apply Facebook user data to sell ads on websites outside the social network. That’s not as creepy as it might sound—rather, it’s not any creepier than anything else that happens to your not-so-personal-anymore info that’s already free-floating on the Internet.

Facebook’s repository of humans will provide basic information to target ads bought through Atlas and track their performance, The Information reports. Long story short, Atlas will use basic Facebook data, such as your age range and gender, to show you ads that best appeal to your demographic”.

Facebook Wants To Be Creepier Than Google With Your Data