MarketingExperiments team says, “Many marketers depend on paid search to reach their customers. Significant revenue is spent on keyword strategy, but position is only half the battle. It really does not matter how many people see your PPC ad if it does not motivate anyone to click. This raises some essential questions:

• Have you maximized the effectiveness of all 95 characters?
• Does every word convey meaning with the greatest force?
• Will your ad stand out from the competition?

In this 35-minute interactive Web clinic, sponsored by Marin Software, the MECLABS research team will review a series of PPC experiments from the MECLABS research library in which small changes led to significant increases in ROI – including one experiment in which changing a single word increased CTR by 289%.

During the course of the presentation, we will identify transferable principles discovered from more than a decade of search experimentation that you can immediately apply to your own PPC campaigns”.

Webinar Details

Organizer: MarketingExperiments

Topic: Optimizing Subscription Paths: How a radical webpage redesign produced a 173% lift in customer response

Day/Date: Wednesday, October 8

Time: 4.00 pm EDT – Time Zone Converter

Register for webinar details.

‘Optimizing Subscription Paths: How a radical webpage redesign produced a 173% lift in customer response’ Webinar

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