Matt Asay says, “Big Data may finally have arrived. Not “arrived” in the sense that everyone isswimming in data lakes and discovering actionable insights and other buzzwords. After all, most companies, including yours, are still baffled by Big Data and how to derive value from it.

But for the first time in years, the Big Data fence-sitters have decided to get into the action. According to recent Gartner data, Big Data experimentation has hit 73% of enterprises, suggesting that too much is at stake with big data to sit it out”.

Big Data’s Fence-Sitters Are Starting To Experiment

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