Jason Del Rey says, “EBay, which makes some of the most popular shopping apps in the U.S., will start running ads within its apps on phones and tablets in the fourth quarter, the company’s lead advertising executive told Re/code in an interview Thursday. This will be the first time eBay will place advertisements in its apps or on its mobile websites, other than a brief test in 2012, the company said.

The initiative will let marketers place advertisements on the home screen of eBay’s main tablet and mobile phone app and target shoppers based on their shopping and search habits on the giant marketplace. The ads will extend to eBay’s mobile websites as well. EBay can target customers based on their purchase history because users have to create an eBay account and log in to complete a purchase”.

eBay Launching First Mobile Ad Business in Q4

Re/code

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