‘EBay Set To Offer In-App Mobile Advertising’ – ‘Marketing Land’ Article
Ginny Marvin says, “EBay has announced that it will open up its mobile app to brand advertisers at some point this fall.
“Now, for the first time, we’re giving you the opportunity to connect with eBay users throughout their entire shopping journey,” writes the company on its website. “eBay mobile advertising will be a native experience, beautifully integrated into the eBay app.”
The in-app ad product will be added to eBay’s current lineup which includes programmatic programs on eBay sites and via its private ad exchange, which leverage its audience data for targeting, as well as off-site advertising via an ad network of desktop and mobile sites and apps”.
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