‘The Infusion of Brand Marketing and Big Data Analytics’ – ‘Business 2 Community’ Article
Jason Bowden says, “Branding is a representation of the market identity of a company. It is a tool by which a company is able to build their own identity, to communicate what their products are, the quality of their services and the projection of their business reputation and trustworthiness. In order to promote branding, brand marketing, search engine optimization and digital marketing are just among the funnels of marketing tactics that brand companies utilize in promoting their brands, products and services to their target consumers. However, whatever kind of marketing tactics that companies may use in brand marketing, their marketing goal remains, that is, to focus on their customers and to meet the demands of their market“.
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