Thomas Smale says, “Over the last few years, I have been dealing with more and more startup entrepreneurs who have successfully bootstrapped their businesses. They’ve had to in a time when funding a new business isn’t easy. Banks aren’t lending, and venture capital is harder to come by.

Bootstrapping requires startup entrepreneurs to be creative and efficient, because they don’t have multimillion-dollar marketing budgets or teams of people to help them. Here are 10 things I have learned from startups, much of which can be applied to businesses large or small.

1. Measure everything

If you are doing any sort of online marketing, you need to be tracking your website traffic and conversions properly. Doing so is not expensive, but it can take a bit of time to set up”.

How to Apply a Startup Mentality to Significantly Improve Your Online Marketing


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