Alisa Meredith says, “Facebook marketing. Once the wild west of free advertising, it’s now become a pay-to-play platform, but even as Facebook itself has grown up a little, the brands using it aren’t all following suit.

Here are some of the ways we (still) see brands squandering their potential on Facebook.

1) With Big, Giant Meltdowns

I’m so disappointed! The train wreck that was the Facebook page for Amy’s Baking Company of Scottsdale, Arizona is gone. You’ve probably heard the story, though. First the owners had a meltdown on Kitchen Nightmares. Then they insulted people left and right (and in the nastiest manner possible) on their Facebook page – invoking the backing of God in their rants”.

6 Ways Brands Are STILL Messing up on Facebook

HubSpot

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