‘Content Marketing: Startup’s focus on how-to content results in a 1,365% increase in unique website visitors’ – MarketingSherpa Case Study
Courtney Eckerle says, “Writing for your audience, and not your product, is easier said than done in the marketing world. As tempting as it is, Post Planner decided not to laud its product and instead chose to focus on content that would teach customers marketing principles.
See how this startup developed a how-to and tutorial-focused content strategy that increased unique website visitors by 1,365% and page views 931%“.
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