Adam Steinberg says, “While most marketers today are measuring actions such as clicks, opens and shares, it’s also critical to understand the key metrics related to revenue and profitability. Without incorporating these metrics, it’s impossible to understand if your clicks and opens are creating profitable, long-term customers.

Understanding these metrics will give you deeper insights into the different levers that drive long-term profitability for your business. In addition, you’ll be able to use these metrics to build out sophisticated marketing plans that will impress the most data-driven CMO or CFO.

Here are five key ecommerce metrics every data-driven marketer should know:

1) Cost of Customer Acquisition

With marketers under constant pressure to grow sales, the cost of bringing new customers into the fold can get lost in the race to add revenue”.

5 Ecommerce Metrics Every Data-Driven Marketer Should Know

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