‘Dynamic Sitelinks Improve AdWords’ Performance’ – Web Marketing Today
Melih Oztalay says, “Google has introduced an important new advertising option. As part of Google’s AdWords features of ad extensions, dynamic sitelinks are now available to all businesses at no additional charge. Sitelinks help people reach a page on your site by clicking to the very page directly from your ad, with a single click.
I addressed ad extensions in March, in “Understanding Ad Extensions in Google AdWords.”Ad extensions are advertising features to visually improve your text ads for people searching on a specific topic related to your business. Using ad extensions, you can maximize your budget, get more clicks, and improve the click-through rate of your ads”.
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