Joe Forte says, “Email marketers understand that the subject line, including key words within it, are vital to obtaining higher open and click-through rates, but what is just as important is a clear call to action.

It could be a phrase or sentence, a video, or a single word, but a clear call to action is the primary determinant of whether the email recipient will click on your email or delete it forever (and possibly block others you may send in the future).

I would argue that email marketers who want to improve their click-through rates should use video. If content is king, then your video content is that king’s golden crown”.

Using Video in Your Email Marketing


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