Pete Prestipino says, “Social login has its advocates and its detractors. On the one hand, the convenience for end-users is unmatched, but the downside is that brands are handing over very valuable information on those users preferences to the social networks (which they, in turn, monetize). 

Despite this, social login remains a very popular method for accessing a website. And I bet you’ll never guess who is dominating the landscape. That’s right – Facebook. The social networking giant continuing making incremental gains in the second quarter of 2014, according to recently released data from Gigya. Facebook is the preferred social login preference for 55 percent of respondents, following by Google+ (27 percent), Yahoo! (11 percent), Twitter (5 percent) and LinkedIn (1 percent)”.

Facebook Still Dominates Social Login


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