‘How To Market With The New Google Plus Showcase Hangouts’ – ‘Marketing Land’ Article
Mark Traphagen says, “In the early days of television, many shows had sponsors that not only got their brand name in the show title (“The Kraft Music Hall” or “Mutual of Omaha’s Wild Kingdom”) but also in all the advertising on the show. In fact, sometimes the advertising would be in the show. (Suddenly one character might breathlessly tell another how Geritol had put a spring back in his step.)
Wouldn’t it be nice if your brand could own its own show and build in the advertising? Expensive, right? No, you can do it for free (excluding production costs)!
Google+ has introduced a new app for its Hangout On Air video broadcasting feature called Showcase”.
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