Allison Banko says, ““Data” is a buzzword that’s long been fluttering around the business environment. Marketers are now tapping into metrics themselves, using qualitative and quantitative data to inform both campaigns and decisions. Dun & Bradstreet is a prime example of one company that’s leaning into analytics. 

While this B2B’s marketing department once relied on unfounded redesigns and convoluted priorities, it has now built a powerful infrastructure to support data-driven decision-making. Discover the three key components it took to achieve a culture that runs on concrete findings rather than the loudest voices in the room“.

How Dun & Bradstreet’s Infrastructure Supports Data-driven Marketing Decisions

MarketingSherpa

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