Pamella Neely says, “What’s the leading mistake with most small businesses’ email programs? It’s not choosing the wrong email service provider. It’s not sending bad content. It’s not even mailing too infrequently.

The leading mistake with most small businesses’ email marketing is right at the beginning of their program. It’s at the very first step: Not giving their prospective subscribers an incentive to sign up.

This one change to your email-marketing program can set you ahead of up to 83 percent of your competition. Get it right, and you’ll beat almost any competition out there”.

Using Incentives to Grow an Email List

Web Marketing Today


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