Aaron Wall says, “Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed.

The two people I chat most with during periods of big algorithmic changes are Joe Sinkwitz and Jim Boykin. I recently interviewed them about the Penguin algorithm.

Topics include:

  • what it is
  • its impact
  • why there hasn’t been an update in a while
  • how to determine if issues are related to Penguin or something else”.

Understanding The Google Penguin Algorithm

‘SEO Book’ Blog


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