Jim McDonough says, “Face-to-face vs. phones. Business trips vs. sales floors. Your gut feeling vs. your CRM. If you’re leading a sales organization that leans toward the former, it might be time to work on building a modern sales culture.

As for myself, I’ve worked in both — organizations that are purely inside sales, and ones running a hybrid field/inside sales model. In the hybrid model, frankly, the outside sales team really struggled to follow along with the more modern shifts we were making to improve performance (technology adoption was a big sore spot). The inside sales teams, however, embraced a more modern sales culture that helped drive business performance in a way today’s shifting business landscape requires”.

The 6 Elements of a High-Performing Modern Sales Culture

HubSpot

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