Sally Falkow says, “Some people regard the fact that you can post content online anonymously as one of the Internet’s greatest attractions. Google doesn’t think so.

Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. Trust is the X-factor that bulletproofs your site from Google slaps and algorithm updates.

This is an excerpt from a Google patent application:

“Not all references, however, are necessarily of equal significance. For example, a reference by another agent with a high reputational score is of greater significance than a reference by another agent with a low reputational score”.

Sharing is caring