Courtney Eckerle says, “All of the content Infochimps had prior to this inbound marketing funnel transformation “wasn’t really relative anymore. We started, really, from scratch,” Amanda McGuckin Hager, Director of Marketing, Infochimps, said. 

“They specifically brought me in and said, ‘This is what we have. This is the deal,'” she added. 

This article will cover how the marketing team at Infochimps built an inbound marketing structure that could support their new venture, and enable the sales team to grow business into the Fortune 1000“.

Inbound Marketing: How Infochimps grew its database 94% in one year

MarketingSherpa


You May Also Like These Topics...

Digital Marketers: Stop Ignoring These Things [Video]

Ahrefs has published a new video ‘Digital Marketers: Stop Ignoring These Things’  featuring Sam Oh. In this video, you’ll learn important things in marketing that many digital marketers ignore but really shouldn’t. Ahrefs Sharing is caring

Sharing is caring

Your Ultimate Paid Search Evaluation Checklist, February 7 [Webinar]

Search Engine Land is hosting a webinar ‘Your Ultimate Paid Search Evaluation Checklist’ on Tuesday, February 7, 2023. The SEL team says, “If you are looking into evaluating your paid search agency’s work or need help with your paid search strategy, tune in to get this Ultimate Paid Search Agency Evaluation Checklist. It covers topics […]

Sharing is caring

Kickstart Your First-Party Data Strategy, February 14 [Webinar]

With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. MarTech is hosting a webinar ‘Kickstart Your First-Party Data Strategy’ on Tuesday, February 14, 2023. The MarTech team says, “Join Salman Ladha, Senior Product Marketing Manager from Okta, as he shares […]

Sharing is caring

Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content, February 2 [Webinar]

Artificial Intelligence is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. MarketingProfs is hosting a webinar ‘Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content’ on Thursday, February 2, 2023, at 2.00 pm ET. The Adweek team says, “From ideation to publishing, AI […]

Sharing is caring
Sharing is caring