‘Guide To Optimizing Client Sites 2014’ – ‘SEO Book’ Blog
Peterd says, “For those new to optimizing clients sites, or those seeking a refresher, we thought we’d put together a guide to step you through it, along with some selected deeper reading on each topic area.
Every SEO has different ways of doing things, but we’ll cover the aspects that you’ll find common to most client projects.
The best rule I know about SEO is there are few absolutes in SEO. Google is a black box, so complete data sets will never be available to you. Therefore, it can be difficult to pin down cause and effect, so there will always be a lot of experimentation and guesswork involved. If it works, keep doing it. If it doesn’t, try something else until it does”.
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