‘How to Kickstart Mobile Marketing for your Local Business’ – Web Marketing Today
Pamella Neely says, “Some say 2014 is “the year of mobile.” While many have been saying “this is the year of mobile” since 2009, 2014 probably does deserve the title. Why? Because this was the year when Internet traffic to mobile devices will exceed traffic to desktops.
Read that again: Mobile traffic now exceeds desktop traffic. And more than half of your emails are opened on mobile devices. Smartphones are becoming more email readers than telephones. According to Adobe’s 2013 Digital Publishing Report: Retail Apps & Buying Habits, 79 percent of smartphone owners use their smartphone for reading email. That’s one percent more than the 78 percent who use them to make phone calls”.
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