Megan Ritter says, “Sometimes it can be difficult to choose the right social network for your business. Sadly, you can’t make this choice based solely on the popularity of a network, because each social site attracts a different kind of audience. When it comes to marketing, it’s important to know your audience, as well as know how to reach out specifically to them. Pinpointing the right market for your message on social media can be an especially difficult task for B2B companies, as there are few networks where businesses tend to socially connect with one another.

Thankfully, recent trends would suggest that businesses are starting to open up to some of the bigger social networks like Google Plus. Compared to the messaging and sharing limits of Facebook and Twitter, which can appear to be impersonal at most times, businesses are turning to Google+ to take advantage of its features like Google Hangouts and Google Drive, both of which allow professionals and business networks to collaborate with each other easily.

Sharing is caring