Peter Kafka says, “Did you think that Facebook’s amazing mobile ad story — mobile was a big, troublesome zero two years ago, and 62 percent of the company’s ad revenue yesterday — was fueled by app install ads?

Sheryl Sandberg wants you to know that this isn’t the case. Or, at least, that Facebook isn’t dependent on app install ads, which are just what they sound like — ads that try to get phone users to install apps like Candy Crush.

Here, via Seeking Alpha, is what Sandberg said yesterday during Facebook’s earnings call, when an analyst asked about the size of her app install business:

“I do think sometimes people think that mobile app install ads are all of the revenue or a great majority of revenue and they’re not”.

Why Doesn’t Facebook Want to Brag About Its Billion-Dollar App Ad Business?


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