Tom Sather says, “As email deliverability continues to evolve, the myths surrounding it continue to persist: confusing “delivered” with “inbox placement,” insisting that the best time to send is at 6:00 a.m. on Wednesday, and avoiding the word “free” in all caps are oldies, but still goodies.

Here are some other myths I hear more and more today.

Myth #1: I Don’t Need To Worry About Placement If I Have A High Sender Score

Sender Score indicates how trustworthy an email sender’s IP address to an email provider, ISP or filtering company. It answers the question of how likely it is that email users will think your email is spam”.

Email Deliverability: 4 Horrible Myths On The Rise

Marketing Land


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