Kem Ann King says, “Marketing automation is amazing. It lets you create marketing campaigns and automate processes more quickly and easily than you could ever imagine. That is, after you set everything up!

The setting-up process itself is one of the most important factors determining marketing automation success, because it’s your first and best opportunity to get everything right. I know, because I recently implemented marketing automation software at SiteSpect, where I head up the marketing department.

Having just completed a 60-day marketing automation implementation process, I want to share some lessons learned. So, before implementation”.

Five Quick Tips for Marketing Automation Success

MarketingProfs

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