Christopher Ratcliff says, “With a playing field increasingly dominated with paid search advertising and local SEO boosted listings, the search engine results pages (SERPS) are becoming a meaner territory for more traditional organic links.

Of course one of the key ways to increase your chances of ranking above the competition is through a comprehensive SEO strategy.

However, just because your webpage has clawed its way closer to the all important first SERP, through a focused and technically proficient adhering to good SEO standards, it doesn’t necessarily mean that searchers are going to click on your link in mighty droves”.

How can marketers increase CTR from organic search?

‘Econsultancy’ Blog