‘Forecast Says Digital Revenue Will Exceed TV By 2018’ – ‘Marketing Land’ Article
Greg Sterling says, “If eMarketer’s latest media spending forecast is accurate it will mean that by 2018 there will be more digital ad revenue than TV revenue. The internet would become the largest single medium in the US advertising world.
The following table (created by me) shows the real dollar values behind the market share percentages in the chart above for PC, mobile and TV advertising in the eMarketer forecast“.
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