Jonathan Long says, “Hashtags became instantly popular when they were introduced to us via Twitter, and then soon spread across Pinterest, Google+, Tumblr, Instagram, and the holy grail Facebook, to create the hashtag phenomenon that we experience on a daily basis today.

They are such a large part of social media culture today and they aren’t going anywhere, so it is in your best interest to learn how to properly utilize them in your social media without becoming “that guy” who is hashtag crazy.

1. Expand Your Reach Via Hashtags

Look at every major company’s traditional marketing in regards to print and television. You will notice a hashtag within most print ads and hashtags at the end of TV commercials. A very creative hashtag can quickly result in a company gaining an army of new followers.

Sharing is caring