‘4 Data-Driven Tips For A Successful Mobile Marketing Plan’ – ‘Marketing Land’ Article
Jordan Elkind says, “Mobile marketing is coming into its own.
With the 2013 mobile e-commerce market valued at $43 billion and mobile traffic making up nearly 50% of site visits in the first quarter of 2014, the savviest retailers — e-commerce, brick-and-mortar and omni-channel alike — are investing in building out dedicated mobile marketing teams and capabilities.
These numbers come from the Custora E-Commerce Pulse Mobile Report, soon to be published by Custora (disclosure: my employer).
These metrics and others hint at the size of the opportunity for marketing teams that are able to harness the power of mobile marketing. Marketers are now evaluating the way they communicate with customers across multiple digital advertising channels on phone and tablet, in addition to desktop”.
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