‘Does eBay really hate paid search?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Does eBay really hate paid search?”.
Robert Durkin says, “Is eBay’s latest report on paid search really a blow to search engine marketing? Or are we throwing the baby out with the bathwater?
Following the release of the final results of an ongoing study, there have been headlines proclaiming that“eBay “warns that search ads have ‘no measurable benefit”.
So, either eBay is making an outrageous claim that paid search ads don’t work. Or, the headlines are slightly misleading”.
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