‘How to Run Successful Campaigns on Google+’ by Jay Baer
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Run Successful Campaigns on Google+″.
Baer says, “Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story.
Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Campaigns create movements. If you want to be a movement maker, then keep reading.
Why think in terms of campaigns on Google+?
When you run a campaign on Google+ you create a tribe, a movement, a circle of people all connected and relating for the duration. Most of the campaigns I run will tend to be one day long, but sometimes they will extend over a week. It is a great way to bring people together for a cause, or to promote a product”.
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