The latest ‘Econsultancy’ blog post is titled “Why Google+ Local is vital for offline businesses”.

David Moth says, “A friend of mine recently set up a business as a sports massage therapist and asked if I could give him some tips on digital marketing.

Aside from setting up social profiles and optimising his website, I suggested that one of the most important things he could do was to setup a Google+ business page.

His is obviously a small business and one that only operates in his local area, so would benefit hugely from having a decent presence in local search results.

Having imparted these brilliant words of wisdom it then struck me that my knowledge of Google+ Local is a bit shaky”.

Why Google+ Local is vital for offline businesses

‘Econsultancy’ Blog

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