The latest article on ‘MarketingProfs’ is titled “How to Reach World Cup Fans Without a Big Marketing Spend”.
Monthly Archives: June 2014
Arnie Kuenn says, “Content marketing as a strategy has gained lots of steam over the past few years, though it isn’t exactly a new concept. But long before content marketing became an everyday term among marketers, Joe Pulizzi knew its importance. Seven years ago, he founded what is now Content Marketing Institute, a website dedicated to all things […]
Mickie E Kennedy says, “Most of us have always known that an inextricable link existed between PR and SEO. Earning brand mentions and links from various websites—whether via guest blogging, earned media, etc.—has long been considered to be good for increasing your search engine presence. However, it wasn’t until very recently that we got actual confirmation […]
Today is the start of the 3rd quarter of 2014 If your business isn’t where you want it to be, take positive steps to move it forward: 1. Set a “vital few” important goals. 2. Establish a game plan to reach those goals 3. Execute that plan and commit to seeing it through to the […]
Diana Urban says, “Twitter isn’t just for getting followers, retweets, and replies — it’s also a valuable marketing channel for generating qualified leads. But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. With a few tweaks, your tweets can be transformed into lead generation machines — you […]
Martin Laetsch says, “The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic results. Such constant evolution makes it challenging for marketers to keep their search engine marketing practices up-to-the-minute, but […]
The latest post on ‘ReadWrite’ is titled “How Facebook Will Fuel The Next Wave Of Open Source Businesses”.
Jeff Walker‘s book, Launch was just released last week, and it’s already a bestseller on Amazon. In fact, it’s been #1 in lots of categories, including “Marketing and Sales”. For a limited time, Walker has announced that you can get a copy on Amazon (both Kindle and hard copy are available). Whichever you choose, you […]
Kurt Wagner says, “It looks like shopping within your Twitter Timeline isn’t far off. A new “Buy now” button appeared on multiple tweets Monday, all of which included products that link back to a shopping site called Fancy. The tweets were first discovered by tech-news site Recode, and the while the buttons appear in both the Timeline and expanded-tweet view, nothing […]
Matthew Kates says, “Summer is the season for live events like concerts, baseball games, music festivals and more. Previously seen as simply a one-way advertising opportunity, mobile’s ability to facilitate a conversation with consumers has transformed live events into a key component of cross-channel marketing efforts. This allows for consumers to become part of the event […]