‘What Makes an Ad Go Viral Online?’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “What Makes an Ad Go Viral Online?”.
Ayaz Nanji says, “Why do some video advertisements get millions of online shares, whereas others barely get any?
Unruly recently set out to try to answer that question by examining which television ads from the most recent Super Bowl performed well online, and which did not.
Specifically, the analysis looked at how many online shares (via social media, blogs, etc.) each Super Bowl television advertisement garnered, and what qualities the highest performers had in common.
Among the key findings from the report:
Celebrities do not necessarily drive online ad sharing
Only three of the top 12 most-shared Super Bowl ads online included celebrities, and various campaigns starring big names such as Ellen Degeneres (Beats, #36 most shared), U2 (Bank of America, #20), Bob Dylan (Chrysler, #15), David Beckham (H&M, #22), and Stephen Colbert (Wonderful Pistachios, #33) failed to make it into the top 12“.
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