‘Five tips for using behavioural analytics to combat fraud’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Five tips for using behavioural analytics to combat fraud”.
Bill Loller says, “When we tell businesses that getting to know their customers is vital, it’s not just so that they can provide the best possible customer experience for them.
Getting to know your customers is most crucial when it comes to helping businesses identify enemies disguised as customers.
Fraud is becoming increasingly widespread since the dawn of ecommerce and as it becomes more and more sophisticated, we need greater visibility to fight malicious activity on our websites”.
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