Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Are You Overlooking the Most Valuable Real-Time Marketing Strategy?″.

Baer says, “There has been a lot of hype over real-time marketing (RTM) over the past two years and it doesn’t seem to be slowing down.

I had the pleasure of speaking on the topic at Social Media Marketing World and as evidenced by the sold out room, it is a hot topic for marketers these days.

While engaging in a trending topic can show some of Take my Facebook newsfeed during the last Superbowl. It was flooded with images of Superbowl “war rooms” – more brands than I can count were on a quest to have the next Oreo “dunk in the dark” moment. They were investing a lot of time and money for short-term gain”.

Are You Overlooking the Most Valuable Real-Time Marketing Strategy?

Jay Baer’s ‘Convince & Convert’ Blog

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