The latest article on HubSpot blog is titled “An Open Letter to the Anonymous Unfulfilled Social Media Strategist”.

Ginny Soskey says, “Hey there, Anonymous,

I saw your post on Digiday yesterday about how much your job and the larger social media industry sucks.

I get it — I totally agree that many companies are overly fixated on engagement metrics, and it’s makes a job that should be strategic, creative, and fun feel worthless. Top agencies are either taking 45 days to craft a single, bland tweet with a sole purpose of getting more RTs or Likes or Shares from people who probably will never buy from the company, or churning out irrelevant meme after irrelevant meme just to get “eyeballs” on their content. That sucks”.

An Open Letter to the Anonymous Unfulfilled Social Media Strategist

HubSpot

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