The latest article on  ‘Marketing Land’ is titled “Yahoo Launching Video Service To Compete With YouTube This Summer”.

Amy Gesenhues says, “According to a report on AdAge.com yesterday, Yahoo is planning to launch their video service later this summer in an effort to compete with Google’s YouTube.

“For video creators dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed ad rates that are significantly higher than YouTube is currently delivering to creators,” writes Ad Age reporter Tim Peterson.

Peterson goes on to say YouTube creators have a history of being displeased with YouTube’s standard revenue split, with Google getting 45 percent of ad revenue. Ad Age claimed Yahoo is offering a revenue split that favors creators, and a fixed ad rate option that could be 50 to 100 percent higher than YouTube’s average net ad rate”.

Yahoo Launching Video Service To Compete With YouTube This Summer

Marketing Land

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