‘How To Activate Tribes For Viral Content Marketing Success’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “How To Activate Tribes For Viral Content Marketing Success”.
Kelsey Libert says, “The idea of “Tribes,” popularized by Seth Godin and others, is just a fancy way of articulating the idea that the internet has allowed for massive segmentation of individuals. These silos of individuals can be thought of as tribes because they behave cohesively and respond similarly to stimuli that resonate with their shared interests, desires and goals.
We’ve now entered a period in online marketing and advertising where forms of push mass persuasion are no longer as efficacious or appealing as they were in previous years. We’ve begun to realize that in order for brands to really engage with potential customers, they must meet them where they live, speak to them in the language they understand, and provide value by enabling these tribes to better reach their goals, satisfy their desires or enhance and expand on their interests”.
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