‘The ultimate guide to personalisation: upselling and persuasion’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “The ultimate guide to personalisation: upselling and persuasion”.
Ian McCaig says, “As technology has advanced, so has the online marketer’s ability to shape website utility and brand perceptions.
Product recommendation engines were the first real move away from a one size fits-all website, but it wasn’t until the introduction of A/B testing that ecommerce professionals started to look at personalisation as more than just algorithmic product curation.
Ecommerce is graduating into a new phase of personalisation where customer segmentation capabilities and the ability to serve targeted content in real-time are a viable reality for most online businesses”.
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