The latest article on ‘MarketingProfs’ is titled “Four Steps to AdWords Call Tracking”.

Leonard Tan says, “If you have a website, you’ll know that boosting your rankings via search engine optimization is a continuous struggle with no guaranteed results. You may have also tried paid search engine marketing (SEM)—search ads—for which you are charged on a pay-per-click basis.

Whatever the case, you’ve had experience with leads entering your site only to leave without contacting you. Those leads could be coming from a Google search results page, your social media campaigns, banner ads you have in place, or various other sources.

The question here is how to ensure your online marketing is doing what it should be: driving business to you”.

Four Steps to AdWords Call Tracking


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