‘Email marketing segmentation: dead man walking?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Email marketing segmentation: dead man walking?”.
Ben Davis says, “It seems like the staple diet of a digital marketing blogger is to declare something dead, or not dead, or cleverly D.E.A.D.
Only this week, our David Moth wrote a piece on email marketing’s rude health (email is not dead).
I think the reason we’re obsessed with the death of marketing technology is because, despite the pace of change in digital, there are many age-old marketing principles that remain absolute.
Relevance, timeliness, perhaps more broadly the four, five or seven Ps – these will ever remain in the marketing canon”.
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