‘Online Video Trends: Devices, Demographics, Audience Size’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Online Video Trends: Devices, Demographics, Audience Size”.
Ayaz Nanji says, “American adults prefer original digital video content to news, sports and daytime programming on television, and they like it almost as much as they do primetime TV, according to a recent report from the Interactive Advertising Bureau (IAB) and GfK.
Some 22% of American adults now watch original digital video content each month, bringing the monthly audience size to 52 million—a 15% increase since 2013—the study found.
Watching original online video content is particularly popular with younger adults age 18-34 (39% do so) and males (25% do so).
Younger viewers and men are also more likely to watch other digital streaming video types, such as TV programs online and amateur videos”.
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